{"product_id":"brodinstitutet-1976","title":"The Bread Institute 1976 ","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePoster with a funny advertising campaign from Sweden in 1976. An advertising pillar trumpets the message: \"The National Board of Health and Welfare wants us to eat 6-8 slices of bread a day\". However, the campaign is not government or from the National Board of Health and Welfare, but from the Swedish Bread Institute.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter a research report, it was claimed that the Swedes were getting too little fibre, and that it was equivalent to 6-8 slices of bread per day. With that report behind it, the Bread Institute launched the campaign that many still remember today and which is considered one of the country's most successful advertising campaigns.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp class=\"post-content\"\u003e \u003cspan style=\"color: #b3b3b3;\" data-mce-style=\"color: #b3b3b3;\"\u003e\u003cem\u003e\u003cspan data-mce-fragment=\"1\"\u003e©\u003c\/span\u003e Sjöberg Bildbyrå\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"post-content\"\u003e \u003cspan style=\"color: #b3b3b3;\" data-mce-style=\"color: #b3b3b3;\"\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003eFrame not included.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"post-content\"\u003e \u003cspan style=\"color: #b3b3b3;\" data-mce-style=\"color: #b3b3b3;\"\u003e\u003cem\u003ePlease note that the images are cropped slightly differently depending on the size you choose. Read more about image and image quality here: \u003ca style=\"color: #b3b3b3;\" href=\"https:\/\/historly-ab.myshopify.com\/pages\/faq\" data-mce-style=\"color: #b3b3b3;\" data-mce-href=\"https:\/\/historly-ab.myshopify.com\/pages\/faq\"\u003eFAQ\u003c\/a\u003e .\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Historly","offers":[{"title":"White border \u0026 title \/ 30x40","offer_id":39779192078445,"sku":"MF-1689-WHI-T-30x40","price":253.0,"currency_code":"DKK","in_stock":true},{"title":"White border \u0026 title \/ 40x50","offer_id":39779192111213,"sku":"MF-1689-WHI-T-40x50","price":322.0,"currency_code":"DKK","in_stock":true},{"title":"White border \u0026 title \/ 50x70","offer_id":39779192143981,"sku":"MF-1689-WHI-T-50x70","price":390.0,"currency_code":"DKK","in_stock":true},{"title":"White border \u0026 title \/ 70x100","offer_id":39779192176749,"sku":"MF-1689-WHI-T-70x100","price":528.0,"currency_code":"DKK","in_stock":true},{"title":"White border \u0026 title \/ 100x140","offer_id":39780737450093,"sku":"MF-1689-WHI-T-100x140","price":905.0,"currency_code":"DKK","in_stock":true},{"title":"White border \/ 30x40","offer_id":39779192209517,"sku":"MF-1689-WHI-NT-30x40","price":253.0,"currency_code":"DKK","in_stock":true},{"title":"White border \/ 40x50","offer_id":39779192242285,"sku":"MF-1689-WHI-NT-40x50","price":322.0,"currency_code":"DKK","in_stock":true},{"title":"White border \/ 50x70","offer_id":39779192275053,"sku":"MF-1689-WHI-NT-50x70","price":390.0,"currency_code":"DKK","in_stock":true},{"title":"White border \/ 70x100","offer_id":39779192307821,"sku":"MF-1689-WHI-NT-70x100","price":528.0,"currency_code":"DKK","in_stock":true},{"title":"White border \/ 100x140","offer_id":39780737482861,"sku":"MF-1689-WHI-NT-100x140","price":905.0,"currency_code":"DKK","in_stock":true},{"title":"Full image \/ 30x40","offer_id":39779192373357,"sku":"MF-1689-NOB-NT-30x40","price":253.0,"currency_code":"DKK","in_stock":true},{"title":"Full image \/ 40x50","offer_id":39779192438893,"sku":"MF-1689-NOB-NT-40x50","price":322.0,"currency_code":"DKK","in_stock":true},{"title":"Full image \/ 50x70","offer_id":39779192537197,"sku":"MF-1689-NOB-NT-50x70","price":390.0,"currency_code":"DKK","in_stock":true},{"title":"Full image \/ 70x100","offer_id":39779192602733,"sku":"MF-1689-NOB-NT-70x100","price":528.0,"currency_code":"DKK","in_stock":true},{"title":"Full image \/ 100x140","offer_id":39780737515629,"sku":"MF-1689-NOB-NT-100x140","price":905.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/0979\/5181\/products\/MF-1689-WHI-T-30x40.jpg?v=1776118991","url":"https:\/\/dk.historly.com\/en\/products\/brodinstitutet-1976","provider":"HISTORLY","version":"1.0","type":"link"}