Take Care of Yourself, Drink Milk & The Bread Institute 1976
Två svenska 70-talskampanjer om mjölk, bröd och vardagsliv.
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Two matching motifs at a better bundle price.
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About the pair
During the 1970s, dietary advice and everyday foods became some of Sweden’s most recognizable advertising messages. Take Care of Yourself, Drink Milk comes from Swedish Dairies’ 1970 campaign, while The Bread Institute 1976 turned the phrase about 6–8 slices of bread a day into a national talking point.
Together, the motifs capture the same spirit of the age: the welfare state, public health, and advertising with a direct language that almost sounds official. They share humor, typographic clarity, and a distinctly Swedish everyday history – two messages that endured long after the campaigns themselves.